Executive MBA (English)
The Executive MBA provides managers with a global business strategic vision to increase their potential in managing organizations. This MBA has been recognized with three QS Stars and included among the best Online MBAs in the world according to the prestigious Financial Times ranking.
- 12 months
- 60 ECTS
- MAY 2021
- 13900 €
Get the double degree from our academic partner, the leading university in Catalonia and Spain with more than 560 years of history.
We are the 1st 100% online Business School in the world to receive the QS Stars rating, obtaining the highest distinction in Online Learning.
The Executive MBA is ranked in the TOP 100 Online MBA List of the international and prestigious American financial newspaper Financial Times.
Develop your professional skills and identify the last advances in the market to become a change leader going a step forward, encouraging the teamwork, the motivational management and the proactive attitude.
Acquire an integrated and broad management vision to recognise the global business activity scope, its organization, and the responsibilities and competencies that each area develops to ensure correct implementation.
Acquire the needed competencies to design and implement innovative strategies to enhance your team performance. Develop your capacity to detect, analyze and solve problems, as well as increase your knowledge about decision making in a changing and complex context.
Design and accomplish strategies and innovation policies, that will increase the efficiency, management and profitability, adapting to the international environment changes and establishing sustainable growth and leadership in your company.
The Executive MBA offers you the chance to become a new leader. Our program is structured in four different blocks and ends with the development of a Final Master’s Project. Moreover, during the development of the program you will have the opportunity to take two different voluntary workshops and additional activities.
Block 1. Analytical principles
Block 2. Strategic concept
Block 3. Management
Block 4. Developing management skills
Workshop and additional activities
1. Analytical principles
The development of international businesses requires a great skill for analysing the main macro-economic forces (culture, politics, law and economics). The knowledge and skills to interpret how economic integration processes are evolving and the role of the government in the field of international business will enable managers to identify the main business challenges and opportunities at any given time.
Lecturer: Stephan Langdon, Professor at several universities.
This module covers the basic concepts and analytical techniques in relation to sustaining the competitive advantage of organisations. It deals with important classic and contemporary subjects such as industry analysis, the core competence of organisations, top management teams and corporate governance, scope of product and market decisions and analysis of the value chain. It also covers the design and structure of organisations and how environmental forces and internal power struggles affect them.
Lecturer: Olga Shvetsova, PhD in Economics & Finance and Assistant Professor at Korea University of Technology and Education.
The financial diagnosis module aims to teach students about the financial statements of a company recognised by current accounting regulations, how to apply the techniques and tools used in financial diagnosis and how to interpret the meaning of the accounting information contained in financial statements. This will make students able to diagnose the situation of a company based on financial and economic analysis of assets, using the information provided by financial statements.
Lecturer: Dorina Chicu, University lecturer at several institutions.
This subject focuses on the design and implementation of a successful combination of marketing variables to carry out the company strategy in its target markets. The concepts and theories underlying marketing decisions will be introduced in the course and students will be taught the basic principles of the marketing mix. Students will learn more about marketing management strategies, segmentation, targeting and positioning.
Lecturer: Francisco J. Martínez-López.
2. Strategic concept
This is an advanced course in competitive strategy. Students will learn to evaluate the strategic situation the company is in and will cover topics including both the process and the content of competitive action and reaction, strategy models, brands as a source of competitive advantage, methods to compare competitive offers and strategies, decision trees, scenario analysis and competitive intelligence.
Lecturer: Adrian Pryce, Deputy Lieutenant at Lieutenancy of Northhamptonshire.
The goal is to teach students to make optimal investment and financing decisions. Topics include assessing financial results, asset valuation, capital budgeting, risk and return in the context of the capital assets valuation model, the capital structure theory, dividend policy, short-term financial planning and budgeting and long-term planning and financial projection.
Lecturer: Mirta Palau, Idependent consultant and project manager.
This subject focuses on the development and implementation of marketing strategies globally. Covered topics include internationalisation strategies and entry to foreign markets, analysis of market studies, consumer behaviour, the development of marketing programmes, product and service design for global and local markets, the choice of distribution channels, pricing products & services and portfolio management.
Lecturer: Rebecca Fakoussa, Senior lecturer at The University of Northampton
The purpose of this module is to develop managers and professionals who can contribute to the success of an organisation by aligning talent and human resources with the objectives and strategy of the organisation. In this regard, the module offers students an overview of critical issues, theories and practices in the field of Human Capital Management.
Lecturer: Holger Siemons, Lecturer at University of Northampton.
This module offers a systematic approach to solving a wide range of problems in operations management and the supply chain, seen from the perspective of general management, rather than an operations specialist. It focuses on key concepts in the areas of operations management and information technology which have become central pillars of global operations. It also covers a sample of the key tools and techniques that prove to be extremely useful in supply chain management. The covered topics are equally relevant to the sectors of manufacturing and services.
Lecturer: Xavier Rius, Managing director at Fundación ICIL.
In this module, participants will learn how digitalisation has revolutionized the interactions between companies and their customers / consumers. The digital ecosystem offers powerful tools to reach consumers along the sales pipeline: online graphic ads increase awareness, search listings reach consumers with purchase intention, e-commerce facilitates conversion and social media provides dynamism and contributes to customer loyalty. In this course, we will cover the what, why, and how of the current major approaches, including search engine optimization, website analysis, search and display ads, email marketing, social media, and listening/monitoring online.
Lecturer: Miguel Charneco, HR at CHRO Arvato Supply Chain Solution.
This is an integrating module covering all the strategic aspects of the administration of information technology in the company. Information and communication technologies play multiple roles within an organizational context: a) from a technological perspective, they define the information and communication infrastructure of the company and allow new ways of digitizing business processes; and b) from a managerial perspective, they facilitate a new coordination and communication within and between entities, allow new forms of organization, change the information environment underlying the business and allow new incentive structures. Successful digitization efforts must take into account both technological and managerial perspectives. Based on real cases, this module will study how the implementation of information technology changes the interactions and processes within organizations and with other stakeholders.
Lecturer: Hamid Chbouki, Lecturer at Monterrey Institute of Technology.
This module develops the necessary qualitative thinking and quantitative skills for the analysis of managerial data. The analysis of data and decision making under uncertainty explores the possibilities of using statistical data to create models that help management decision making. This course develops experience in a standard set of statistical and graphical techniques, which will be useful for analysing data related to the business. These techniques are widely applied in a number of management areas, including operations management, marketing, finance and economics. The module offers a different perspective of statistics as a methodology to face uncertainty.
Lecturer: Zubin Sethna.
This module is designed to develop global business leaders. The course covers the main topics of inter-cultural management that companies face when operating internationally. The content includes the current international environment, the effects of globalisation on company management, the cultural dimension of international management, and intercultural communication and leadership.
Lecturer: Stefano Condorelli
This subject focuses on the importance of organising the information required in the company for making decisions. Good management planning and control are critical to support these decisions. The different information collected as a result of a company's activity must be organised and structured to make products profitable and for making decisions, for instance when choosing between buying or producing internally, marketing a particular product line or not, managing production capacity, etc.
Lecturer: Rachel Fitzgerald
This topic covers the basics of commercial direction and sales management. Students will analyse the concept and content of commercial direction strategies, as well as sales organisation, planning and objectives. Covered topics include sales forecasts and quotas, territorial organisation, specific features of the sales force, training, motivation and remuneration of the sales force and sales management activities.
Lecturer: Tom Van der Heyden, Co-founder and CEO at S3 Group.
This module introduces the concepts of risk and return, fixed and variable income, options and futures contracts. It evaluates all investment alternatives in relation to financial instruments and their risk profile. Students will analyse expected performance characteristics individually or in combination within a portfolio. Different investment strategies and valuation models will be used to understand the basic, practical principles of investment.
Lecturer: Laureano Berasategui, Board Member at Bodegas Valentin Bianchi SA.
The aim of the subject is for students to have the capacity to demonstrate an understanding of the financial system, how it operates and its components; how to analyse the performance curve; the term structure of interest rates and interaction with the exchange rate; sources and types of financing for businesses in the short, medium and long term; the structure and operations of financial institutions and markets; the main types of risk and derivatives available to manage financial risk; and the structure, functions and role of supervision in financial markets.
Lecturer: Joe Kolb.
4. Developing management skills
This module goes beyond a basic understanding of effective leadership and focuses on achieving high-impact leadership. Leadership in organisations focuses on the design of organisations and how managers can make organisations more effective, maximising the performance of its members. There is a focus on problems at organisation level, such as how an organisation should be designed, what strategy should be followed and how conflict and policies detrimental to the organisation can be managed. It teaches students how to analyse individual performance issues within complex organisations and how to manage changing processes.
Lecturer: Manuel Gutiérrez, Senior exectivue specialized on business transformation.
Students will learn about and use the main techniques of negotiation and conflict resolution in an international environment, to understand the steps of the intercultural negotiation process, as well as to be able to design strategies that can be applied in specific situations.
Lecturer: Diepiriye Kuku-Siemons, Lecturer / Co-coordinator Center for Languages and Academic Exchange Services at Truòng Dai hoc Bách Khoa Hànôi.
This module provides students with the tools required to fully understand the entrepreneurial process. This course focuses on recognising and looking for business opportunities, evaluating the feasibility of new projects and learning how to manage business growth.
Lecturer: Jorge Tuñón, Lecturer and research fellow on communication en Universidad Carlos III de Madrid.
A complete, well developed business plan provides a company's key management framework and is an essential tool for any entrepreneur. The process of drawing up a business plan provides an in-depth view of the complex interdependence of the functional elements of a viable organisation: marketing, finance, management and leadership, and systems and operations.
Lecturer: Adrian Pryce, Deputy Lieutenant at Lieutenancy of Northhamptonshire.
Final Masters' Thesis and Additional Activities
As the final Master's project, students will have the option to draw up a Business Plan or take part in a Business Game. If they choose the Business Plan, they will have to draw up a business plan to put into practice the knowledge acquired throughout the programme. The plan can be drawn up regarding a new venture or a project in an existing company, requiring modifications and variations to add value and a differential advantage over what already exists. However, the ideal situation would be drawing up an idea for a business which could be implemented in the current market.
The Business Plan is written under the guidance of the academic department and in partial submissions, meaning that its progress can be monitored. The Business Plan is a group project which will be completed in teams, except in appropriately justified situations.
The Business Game option involves taking part in a computer simulation game which also includes role play. The Business Game allows students to test their analytical skills and strategic thinking in competitive environments.
Immersed in a simulated scenario, students are part of the management board of a company and make all the decisions of different strategic business units:
- Production; Finance; Marketing and Human Resources.
It also allows them to learn about group and organisational processes and to understand the impact which all decisions of a strategic business unit (SBU) have on others.
The simulation focuses on identifying and analysing available profitability sources for the company and developing strategies to access and exploit such sources. In short, the simulation focuses on analysing the competitive advantage.
The Executive MBA is complemented with lectures and seminars which will be held in each of the blocks. These additional activities are performed by renowned professionals in the project management field who, through videoconferencing, will introduce students to their experiences and case studies.
Workshop: competence development
This area of support is designed to complement the content of the thematic blocks with mentoring and training to internalise the knowledge acquired.
The training and support is designed from a triple perspective:
- Technical assistance
- Personal support for the participant
- Group challenges needed for achieving set objectives.
Additionally, the progress made by participants in the development of resources and their potential for managing human resources will be measured, implementing improvement measures if necessary..
Workshop: doing business
The Doing Business workshops cover specific aspects of how to do business in several regions worldwide. They will focus on the economic and cultural peculiarities of each society, their cultures and subcultures and their influence on trade relations. The workshops will also cover issues related to business protocols and etiquette, as well as discuss how to do business in those regions. Specific topics covered are regional trading blocs, the advantages and challenges of doing business in such countries, guidance for investors and entrepreneurs, case studies, etc.
‘Case studies’: Método del caso
The practical component of the program is essential and complements the theoretical training. Therefore, during the course discussions are held of topics of current or particular interest in each of the subjects, simulations of decision-making applied to real situations or to resolve practical cases where problems and their proposed solutions are analysed from an academic point of view, as well as the criteria taken into account to carry them out.
Most of the training is done asynchronously; it means that the exchange of knowledge is done through a software platform that allows sharing written texts without having people to be connected at the same time.
Additionally, in each of the subjects’ synchronous sessions or 'webinars' are organized, in sessions in which all participants are connected at the same time through a program allowing the exchange of knowledge in' real time '.
OBS has an online methodology where the core is the student. Always endorsed by active lecturers of international prestige, who share their knowledge to enhance the professional development of students through a flexible, collaborative method and with personalized monitoring. The objective is to create a unique educational experience that allows the assimilation of knowledge in a practical way.
Student ON has the student as a fundamental pillar and, therefore, throughout the course the students have their Program Manager, an academic figure who accompanies them in a personalized way.
After successfully completing the Master and having carried out the pertinent procedures, you will receive the OBS Business School diploma. In addition, you will have the possibility of obtaining a diploma from the University of Barcelona, as long as you meet the academic, documentation, payment and administrative requirements.
In order to obtain it, you must have a university degree. If you do not have a degree, once you have successfully completed the Master's evaluations, you will obtain a university extension diploma from the University of Barcelona.
At OBS we are committed to our own qualification that allows the updating of the programs in each edition, unlike the official qualification that requires long periods of approval by government institutions that hamper us to be at the forefront in the knowledge that companies demand today. Our programs are focused on professionals who want to update their skills while living an international experience. The value proposition of OBS Business School is based on a global academic approach rather than on the officialization of the contents by local administrations.
The fundamental objective of our admission process is to ensure the suitability of the candidates. All participants should get the most out of this learning experience, through a context in which it is possible to develop a long-term relationship with classmates, teachers, and former students.
After completing the application for admission to one of our programs, you will receive an email with information about the School and a member of the Admissions Department will contact you to start the admission process. Having successfully passed the personal interview, you must submit all the documentation required to continue the admission process and be able to certify that you meet the requirements of the student's profile. After holding an Admissions Committee, if it is positive, you will be able to enroll and enroll in the requested program.
Our Executive MBA students come from different backgrounds and industries. However, they all have a common goal: to enhance their management skills in order to boost their professional careers.