LIVE Masterclass | Engage your audience through powerful storytelling
Engage your audience through powerful storytelling
Engaging your audience through powerful storytelling means using narrative techniques to make your message resonate deeply. Instead of presenting dry facts or abstract ideas, you craft a story that evokes emotion, builds connection, and holds attention.
A good story can make complex information easier to understand, help people remember your message, and inspire them to take action. Whether you're speaking, writing, or presenting, storytelling transforms communication into something meaningful and memorable.
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Expert
The Masterclass will be delivered by Mario Sorribas, lecturer on the Master's in Customer Experience Management.
Mario has spent years working in the media, publishing sector, and private consultancy. He has gained extensive experience in marketing, corporate communication, and strategy, which he has applied across industries such as tourism, sports, fast-moving consumer goods, cultural management, and social impact.