Hero del Máster en International Business Management de OBS Business School

Master in International Business Management

School of Business Administration & Leadership

The Master in International Business Management, with a Master's degree in lifelong learning, provides managers with the knowledge and skills for effective international business negotiation, planning and developing global growth strategies to achieve objectives and keep ahead of market change. In addition, this programme is recognised with the 1st position in the International Business category of the El Mundo Ranking and is placed in the TOP 7 in Spanish in the Management category according to the Best Masters Ranking of Eduniversal.

School of Business Administration & Leadership de OBS
Master in International Business Management (Spanish)
  • 12 months
  • 60 ECTS
  • APRIL 2024
  • Online
  • 7500 €
Universitat de Barcelona (UB), partner académico de OBS Business School
Universitat de Barcelona

Get a double degree from our academic partner, the reference university in Catalonia and Spain with more than 560 years of history behind it.

OBS entre las mejores escuelas de negocio online según el ranking de El Mundo
Ranking El Mundo

The Programme has been recognised with the 1st position in the International Business category of the Ranking of the Best Online Masters in Spain according to El Mundo.

Ranking Eduniversal 2021
Ranking Eduniversal

The Master in International Business Management is ranked 7th in Spanish in the Management category of Eduniversal's annual ranking.



    Use knowledge of new technologies and information systems applicable to international trade and the management of international operations.


    Develop commercial negotiation skills and techniques to be successful at an international level.


    Know and apply the most current tools of economic analysis to identify the challenges and opportunities posed by globalisation.


    Identify the different variables that affect the creation of commercial networks and the impact of logistics as a resource for commercial activity.

Conoce al detalle de los principales objetivos del Máster 100% online de OBS Business School

Master's in International Business Management Syllabus

Our programme is structured in 2 blocks and culminates with the Master's Final Project. In addition, during the course of the programme you will take part in a voluntary bootcamp and different additional activities.

Block 1. International Business Management
Block 2. International Trade Management
Master's Final Project
Bootcamps and Additional Activities

Luis Toro Dupouy, PhD.
Programme Director and Head of the Production and Continuous Improvement System at KOSTAL Eléctrica, S.A.

1. International Business Management

This module aims to develop a systematic approach to analysing current developments in the international business environment. Topics covered include international integration, political risk and political regulations and environmental factors influencing business actions. The module is focused on the analytical approach to the global business environment.

Professor: Cristina Peña Andrés, Managing Director at TuComex.

This subject examines the factors that allow companies to achieve and maintain competitive advantages in the international environment, through the identification of opportunities, the creation of capabilities and the development of new technologies and forms of organisation. Strategic analysis is an important part of the class, and you will explore and apply various analytical techniques to effectively position a company or business unit in a competitive environment. The course will also cover the various combinations of organisational structures and people needed to execute a given strategy.

Professor: Luis Toro Dupouy, Lecturer and PhD in Economics and Business Administration from the University of Granada.

The internationalisation of companies involves the participation of customers, producers, suppliers and other stakeholders in the global marketing process. This module aims to provide you with an analytical and conceptual framework for decision making and the design and implementation of global marketing programmes. Topics such as the possibility of internationalisation, the selection of foreign markets, the development of the global marketing programme and the implementation and control of the global marketing programme will be covered in the course.

Professor: Nina Arponen, Senior Marketing Manager at Footbalance System Ltd.

This course aims to provide a basic understanding of international finance and the fundamental choices of financial management of companies in global markets. The course explores the responsibilities of financial managers in multinational companies or companies with multinational subsidiaries, suppliers or international product markets. Topics covered include exchange rate risks and hedging with derivative instruments such as futures contracts, forward contracts and options. International payment and financing mechanisms and commercial strategies are examined and implemented within a framework of maximising shareholder value.

Professor: Rafael Hurtado, Chief Investment Officer and Chief Strategy Officer at Allianz.

The module is designed to develop global business leaders. As such, the course aims to develop global leadership competencies. We will cover the main management issues that companies face when doing business internationally. Topics include the cultural dimension of international management, diversity management, communication and leadership in the global context and cultural impacts and ethical dilemmas in global management. This course is oriented around the application of competencies, as well as case analysis and teaching and learning methods.

Professor: Santiago Tintoré, Director of national accounts at Frit Ravich.

2. International Trade Management

This module provides an overview of e-business management in a globalised world economy. Topics covered include technologies that support e-business; the different e-business models and their applications; security issues; e-payment systems; legal and ethical issues; global issues in digital management; design and implementation issues and the strategy for e-business implementation.

Professor: Ericka Espino, CEO at MAKE: Digital Content Production.

This course provides you with the tools necessary for a thorough understanding of the process of entrepreneurship in globalised markets. The course focuses on recognising and pursuing global business opportunities and assessing the viability of new ventures. Among the main objectives is to teach you the skills necessary to develop an original idea for a new business or to develop a new product or service for an existing company.

Professor: José Luis Ruiz, CEO at Spain NAB.

Trade management is the key international activity, especially for small and medium-sized enterprises (SMEs). This course covers the theory and practice of import and export management. The main topics covered are trade planning, management of intermediaries (including legal aspects) and risk and financial management. The module therefore focuses on the strategic and operational challenges associated with the import and/or export process.

Professor: Ferrán Barona, Professor in different academic institutions. 

Today, international business competition is between supply networks rather than individual corporations. In this course, you will develop the ability to conceptualise, design, and implement supply chains aligned with product, market, and customer characteristics. In addition, you will evaluate how information technologies, dynamic markets, and globalisation are impacting supply chain strategies and practices, including logistics, digital coordination of decisions and resources, risk and inventory management, purchasing and supplier sourcing management, product and process design, and revenue management.

Profesor: Ralph Michel Michaud, CEO at Seven Percent.

The purpose of this module is to help you understand negotiation theory as it is practised in a variety of strategic and international scenarios. The course is designed to be relevant to the broad spectrum of negotiation problems faced by managers, but we use specific examples from international strategy, such as mergers and acquisitions and joint ventures. The course will offer you the opportunity to develop skills, through experience, and to understand negotiation in conceptual and analytical frameworks useful in the management of international trade.

Profesora: Katia Martínez, Managing Partner West Africa at How2Go Worldwide Business Solutions.

Master's Final Project and Additional Activities

This programme is designed to complement the content of the thematic blocks with the necessary training to achieve their internalisation. The training is conceived from a threefold perspective: technical assistance, personal support and individual and group challenges that are necessary to achieve the objectives set.

Pre-Masters Bootcamps

The student will have the opportunity to take 3 Pre-Master Bootcamps that will be opened progressively and can be taken at any time. Once the course has been completed and passed, a certificate of completion will be awarded.

- Bootcamp 1. Personal Branding
- Bootcamp 2. Data Storytelling
- Bootcamp 3. Creative thinking and innovation

Introductory workshop | Campus Training

Before the start of the academic year, students will have the opportunity to attend an introductory workshop on the Campus where they will be provided with the tools and knowledge necessary for the correct use of the platform during the academic year.

Professional Development Programme (PDP)

Two weeks before the start of the academic year, students will be able to participate in a professional development programme where they will work hand in hand with a teacher to develop different skills such as time management, productivity and stress management and emotional intelligence. Upon completion of the workshop, and provided that the relevant activities have been carried out, a certificate of completion can be obtained.

International Business Simulation is the final course in the programme. It is the capstone course that offers the culminating experience of the master's degree - a course designed to provide you with opportunities to integrate knowledge from previous courses, and to deepen your understanding of the meaning of professionalism and professional practice in international management.

Computer-based simulations are useful tools for learning and applying concepts. In this course we will use a computer simulation focusing on the topic of international market entry and expansion strategies. The course is designed to allow you to experience this, playing the role of a manager of a major electronics company.

Professor: Luis Toro Dupouy, Lecturer and PhD in Economics and Business Administration from the University of Granada.

The Master's in International Business Management is complemented by lectures, bootcamps and seminars given in each of the blocks. These additional activities are carried out by renowned professionals in business management who, through videoconferences, present their experiences and case studies.

Bootcamps: Trading with...

The "Trading with" bootcamps address specific aspects of doing business or providing services in various regions of the world. They will focus on the economic and cultural peculiarities of each society, its cultures and subcultures and their influence on business relations. The bootcamps will also address issues related to business protocols and etiquette, as well as the ease of doing business in these regions of the world. Specific topics to be covered include regional trade blocs, the advantages and challenges of doing business in these countries, guidance for investors and entrepreneurs, case studies, etc.

Professor: Manuel Lucena, Research Scientist at Instituto de Historia, Centro de Ciencias Humanas y Sociales, CSIC.

Professor: Mónica Arquero Cabrera, Executive Director at Map Global & Coporate Compliance, SL.

Company visits

During the course of the programme, students will have the opportunity to attend synchronous videoconferences with professional experts in the programme area. They will share their experience and provide best practices in the sector.


Most of the training is done asynchronously, that is, the exchange of knowledge is done through a platform that allows sharing written texts without the need for people to be connected at the same time. Additionally, in each of the modules, synchronous sessions or 'webinars' are organised, where all participants are connected at the same time through an application, which allows the exchange of knowledge in 'real time'.

Students taking the Master in International Business Management will have the opportunity to prepare for the Scrum Certification (Product Owner & Scrum Master)*.

*The cost of the certification, as well as the preparatory course, is not included in the price of the programme.


La metodología Student ON de OBS se centra en el estudiante impulsando su desarrollo profesional en un entorno 100% online

OBS has an online methodology where the core is the student. Always backed by active and internationally renowned lecturers, who share their knowledge to enhance the professional development of students through a flexible, collaborative method with personalised monitoring. The aim is to create a unique educational experience that allows the assimilation of knowledge in a practical way.

Student ON's fundamental pillar is the student and, for this reason, throughout the course students have their Programme Manager, an academic figure who accompanies them in a personalised way.


After successfully finishing the Master's degree, and having completed the relevant procedures, you will receive the Master's degree from OBS Business School. In addition, and provided that you meet the established academic and administrative requirements, you will obtain a Lifelong learning Master's degree from the Universitat de Barcelona (UB).

In order to obtain it, you must have a university degree. In the exceptional case of not having this degree and having passed the Master's evaluations, you will obtain a Higher University Diploma from the Universitat de Barcelona (UB).

At OBS Business School we are committed to having our own degree, which allows us to quickly update and adapt the programmes in each edition to be at the forefront of the educational level demanded by companies today. Our programmes are designed for professionals who want to strenghten their management skills and learn through an international experience.


Con los MBAs y Másters online de OBS podrás obtener una doble titulación

Admission Process

The fundamental aim of our admissions process is to ensure the suitability of candidates. All participants should get the most out of this learning experience, through a context in which it is possible to develop long-term relationships with classmates, faculty and alumni.

After completing the application form for one of our programmes, you will receive an e-mail with information about the School and a member of the Admissions Department will contact you to start the admission process. Once you have successfully passed the personal interview, you must submit all the required documentation to continue the admission process and certify that you meet the requirements of the student profile. After the Admissions Committee, if it is positive, you will be able to register and enrol in the programme you have applied for.

Steps of the Admissions Process of OBS Business School in English

Student Profile

Our students in the Master in International Business Management have different backgrounds and come from different sectors, but they all have a common goal: to enhance their management skills to boost their professional careers.

Discover the Student Profile of the Master in International Business Management at OBS Business School
"The Master helped me to be able to develop the area of communications from another perspective, taking into consideration all the experience of the professors and the support of having colleagues from other countries, it helps you to work in a different way on communication campaigns".
Karely Munárriz
Master in International Business Management