Simón Lee

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Simón Lee, Profesor en OBS Business School

Founder and Managing Partner of Peninsula-Corporate Innovation | Founder of GameBCN | Lecturer and trainer

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Simón Lee Hsing is a creative designer, entrepreneur and professional with a solid background in technology, specialising in conceptualising and developing user-centred products and services. He has worked for over a decade in the mobile industry, notably as Chief Design Officer at Digital Legends Entertainment, a video game studio internationally renowned for its innovation. He is the co-founder of PENINSULA and GAMEBCN, promoting entrepreneurship and technology ecosystems. He combines strategic vision with technical execution and has led multidisciplinary teams in innovation and design projects.

Knowledge areas

  1. Product design and user experience (UX/UI)
  2. Technological innovation and digital development
  3. Entrepreneurship and start-up creation

Academic background

H2i-DesignIt
Postgraduate, Human centered innovation, Design research, Visual Thinking, Cocreation with users, Service design

IESE Business School
General Management Program (PDG)

Universitat Pompeu Fabra - Barcelona
Master, Videogames creation

Professional and academic experience

Simon Lee Hsing is a professional with a solid track record in innovation, entrepreneurship and digital design, with more than two decades of experience in the technology and creative sector. He has held management and founding positions as General Manager of Peninsula, Corporate Venturing Incubator and founder of GameBCN, promoting start-ups and entrepreneurial talent. Previously, he was Chief Design Officer and Content & Game Director at Digital Legends Entertainment, leading projects for international brands such as Adidas, Electronic Arts, Disney, Universal and Nokia. His profile is rounded off with academic roles at ESADE, OBS Business School and Three Points, combining business leadership and training.

He has an outstanding academic career as a professor of Corporate Venturing at ESADE and a lecturer in master's programmes at OBS Business School, focusing on entrepreneurship, innovation and agile methodologies.
In addition, he has held academic coordination and educational governance roles at institutions such as TecnoCampus and Three Points, connecting training and professional practice.

Simón Lee Hsing actively participates in OBS Business School activities as a speaker in the Entrepreneurship Cycle, giving sessions on corporate venturing and collaboration between start-ups and corporations for students and alumni of the school.

He is also a member of the jury for the OBS Entrepreneurship Award, where he helps to evaluate innovative projects submitted by the institution's entrepreneurial community.

Media mentions and public appearances

  • Generalitat de Catalunya. (s.f.). Xerrades i jornades d’entreteniment digital de Figueres. Cultura Digital. https://culturadigital.blog.gencat.cat/activitat/xerr-jornades-dentreteniment-digital-de-figueres/
  • Periodista Digital. (2025, marzo 14). GameBCN celebra una década de éxitos en la incubación de videojuegos. Periodista Digital. https://www.periodistadigital.com/economia/notas-prensa/20250314/gamebcn-celebra-decada-exitos-incubacion-videojuegos-noticia-689405068554/
     
  • Metrópoli Abierta – El Español. (s.f.). Barcelona impulsa el hub internacional del videojuego independiente. Metrópoli Abierta. https://metropoliabierta.elespanol.com/ca/economia/20251123/barcelona-injecta-euros-impulsar-se-hub-internacional-videojoc-independent/1003742697824_0.html