Hero del Máster en Transformación Digital y Desarrollo de Negocio de OBS Business School

Master in Digital Transformation

School of Innovation & Technology Management

The Master in Digital Transformation provides you with the necessary knowledge to define, implement and follow innovative business digitisation strategies to face the current market and enhances your leadership and team management skills in digital environments.

This programme is recognised with the 2nd position in the category of Digital Transformation of Online Masters in the Ranking of El Mundo and is placed in the TOP 10 in Spanish in the category of e-Business and Digital Marketing according to the Best Masters Ranking of Eduniversal.

Descubre los Máster de la School of Innovation & Technology Management de OBS
Master in Digital Transformation (Spanish)
  • 12 months
  • 60 ECTS
  • APRIL 2024
  • Online
  • 7500 €
Universitat de Barcelona (UB), partner académico de OBS Business School
Universitat de Barcelona

Get a double degree from our academic partner, the reference university in Catalonia and Spain with more than 560 years of history behind it.

OBS entre las mejores escuelas de negocio online según el ranking de El Mundo
Ranking El Mundo

The programme is recognised with the remarkable 2nd position in the Digital Transformation category of the Ranking of the Best Online Masters in Spain according to the newspaper El Mundo.

Ranking Eduniversal 2021
Eduniversal Ranking

The Master in Digital Transformation is considered TOP 10 best master in Spanish in the e-Business and Digital Marketing category of the Eduniversal Ranking. 



Understand the benefits of digitalisation and promote the necessary changes to improve the management and direction of an organisation, orienting the business strategy to the digital environment.


Strengthen your leadership and team management skills to manage projects of any size and lead the change in your organisation.


Identify the key aspects of a digital change and transformation process in order to be able to lead such processes in a real company.


Understand the importance of innovation as a strategic pillar for the generation of competitive advantages from a business model point of view.


Conoce al detalle de los principales objetivos del Máster 100% online de OBS Business School

Syllabus for the Master's Degree in Digital Transformation

Our programme is structured in 2 blocks and culminates with the Master's Thesis. In addition, during the development of the programme, different additional activities will be carried out.

Block 1. Management skills
Block 2. Digital transformation of business
Master's Final Project
Bootcamps and Additional Activities

Tom Van der Heyden
Programme Director. Co-founder and CEO at S3 Group

1. Management skills

Digital competences are essential to work in a world in which digitalisation is increasingly present and important. In this context, developing "digital talent" will be one of the differentiating elements in a world that is increasingly globalised and in constant and accelerated change. In this module, students will learn about the new ways of leading in a context of change and will acquire the necessary skills to grow in the business.

Professor: Marta Grañó, Associate at Huete & Co.

The most in-demand jobs in 10 years' time don’t even exist today, so the skills that allow us to adapt, innovate and reinvent ourselves professionally will make all the difference. This module is designed to develop evaluation and self-knowledge skills to help you manage your professional career.

Professor: Diego Díaz, Academic Director at The Bridge.

Digital businesses need innovative project methodologies by nature, since these are projects that require fast development times that are achieved with incremental iterations in order to meet the established time to market.

This course presents innovative alternatives for managing digital projects and provides students with the necessary knowledge to select the most appropriate project management approach, considering the different circumstances of the project and its stakeholders, as well as its complexity.

Professor: Paula Kvedaras, Co-founder and director at BK Consulting.

2. Digital transformation of businesses

We live in a society of excess, where supply far exceeds demand. Standing out from the competition through high added value proposals will be essential for our perpetuation over time in a sustainable manner. Laying solid foundations from the moment we begin to conceive our business model will provide us with the keys to success; we will be able to embark on this path towards differentiation with guarantees. In this module, students will learn about the current environment and the challenges it presents, how companies should approach and adapt their business model strategy according to their challenges and the role played by the end consumer, new technologies and the virtual environment in relation to the generation of supply.

Professor: Xavier Olivares, Founder, Director and Consultant at Isotónia.

Digital Marketing has revolutionised the way we do business, and no corporation, company, business, entrepreneur or professional (whether or not in the marketing area) can ignore its vital importance in achieving success. The digital world has blurred the walls between the areas of Marketing (on and off line), PR, IR and Customer Service, mainly because in the Digital Ecosystem the customer demands to be kept informed, to be listened to and to be attended to for any query or complaint, through any channel. Digital Marketing is closer to a dialogic communication strategy than to advertising, and if there is anyone authorised to talk about the evolution of marketing mix strategies, it is Philip Kotler, who is considered the "father of marketing". In order to get to know and situate the theoretical framework of this subject, we’re going to start with Philip Kloter's new book "Marketing 4.0".

Professor: Genoveva Purita, Director of positioning strategies at CEO Solutions Argentina.

In the era of information and digital transformation, strategically managing Business Intelligence (BI), Big Data and Business Analytics (BA) Information Systems is essential for organisations, as they can improve the efficiency of operations by providing better visibility, control and greater agility and transparency through the creation, use and exploitation of these technologies. In this module, students will review the importance of collecting, transforming, analysing and measuring this historical and predictive information through an appropriate BI strategy and always with a clear prior definition of the business requirements; you will see the evolution of BI, which processes and business areas it affects, how this information is obtained and aggregated from different sources, channels and data origins, and how these support digital transformation.

Professor: Jesús Cristóbal Asorey, Business Intelligence and Qlikview Expert.


Customer management is undoubtedly the most important function in business. It means investigating where current and potential customers are, getting to know those who already work with us, actively listening to what they want, prioritising their habits and establishing actions to guarantee their permanence. During this course, students will immerse in the definition and basic concepts of a customer management system and learn to clarify some of the confusion that still exists between direct marketing, relationship marketing and customer loyalty. They will also learn about the introduction of the commercial system in companies and its integration in distribution channels, as well as familiarize with the necessary tools and procedures for the deployment of a relationship system (CRM) in the company.

Professor: Gustavo Rojas, Head of Future at Multiplica.

The supply chain is the competitive and differentiating factor by which companies can either stand out in the market or remain stuck in an all-out battle in the red oceans. Technologies have always influenced the development and operations of the supply chain, and innovations in transportation modes have been a substantial resource for overtaking competition in markets, especially in internationalising companies. However, in recent years, digitalisation has brought about a substantially different change; it has offered solutions that radically change concepts and paradigms in all sectors. Throughout this subject, you will see the process of digitisation of the supply chain, the technologies in the digitisation of the supply chain and the possibilities of innovation in processes within the framework of the digitisation of the supply chain.

Professor: Roy Mouawad, Director of Quality, Dean, Campus Director, Professor at Geneva Business School.

This module focuses on how blockchain works and how it can be applied to securely and immutably record transactions and information, as well as its conceptual fit with other disruptive technologies such as quantum computing, IoT (Internet of Things), 5G, Big Data and AI. This will allow us to discuss the suitability or otherwise of blockchain in certain projects and will enable us to consider different real-world use cases in various sectors.

Professor: Christian von Eitzen Delgado, Co-responsible for information systems, data networks and computing at IESIDE.

Since 2014, Internet access from mobile devices has surpassed access from traditional desktop and laptop computers. This data indicates that the playing field is changing radically and that in the near future, companies' strategies must be focused on mobile devices. Access from mobile devices is based on the use of applications, which is why we must be aware of everything that is happening in this sector. In this module, students will face the change of business model that is taking place in mobile applications and learn how it’s focusing more and more on the benefits of advertising. You will learn about the strategies of big companies in the sector, such as Google and Facebook and how they carry out innovative marketing and brand awareness campaigns through these new options.

Professor: Juan Manuel Agudo, Head of Porduct at Stubhub.

Master's Final Project and Additional Activities

This programme is designed to complement the content of the thematic blocks with the necessary training to achieve their internalisation. The training is conceived from a threefold perspective: technical assistance, personal support and individual and group challenges that are necessary to achieve the objectives set.

Pre-Masters Bootcamps

The student will have the opportunity to take 3 Pre-Master Bootcamps that will be opened progressively and can be taken at any time. Once the course has been completed and passed, a certificate of completion will be awarded.

- Bootcamp 1. Personal Branding
- Bootcamp 2. Data Storytelling
- Bootcamp 3. Creative thinking and innovation

Introductory workshop | Campus Training

Before the start of the academic year, students will have the opportunity to attend an introductory workshop on the Campus, where they will be provided with the necessary tools and knowledge for the correct use of the platform during the academic year.

Professional Development Programme (PDP)

Two weeks before the start of the academic year, students will be able to participate in a professional development programme, where they will work hand in hand with a teacher to develop skills such as time management, productivity, stress management and emotional intelligence. Once the student has successfully completed the workshop, he or she will receive a certificate of completion.

The main objective of the Master's Thesis is for you to work on a group project that allows you to put into practice all the knowledge acquired throughout the Master's degree. Beyond an academic activity, this is an opportunity to connect your education to the economic and business reality.

Professor: Tom Van der Heyden, Co-founder and CEO at S3 Group.

Bootcamp: Practical application of Tableau

This bootcamp aims to help students learn about the Tableau tool focused on data visualisation to facilitate Big Data analysis. Tableau is one of the most widely used tools in business intelligence, which is why getting familiarized with its basic aspects is essential.

Professor: Jorge Muñoz, Researcher at ETS Ingenieros Industriales UPM.

Bootcamp: Large-scale digital transformation: The case of China

The objective of this bootcamp is to understand how the digital transformation of the Chinese economy is largely based on the firm commitment of the authorities to give the leading role to a set of highly innovative companies.

Professor: Tom Van der Heyden, Co-founder and CEO at S3 Group.

Company visits

During the development of the programme, the student will have the opportunity to attend synchronous videoconferences with professional experts that will share their experience and provide advice on some of the best practices in the sector.


Most of the training is done asynchronously, that is, the exchange of knowledge is done through a platform that allows sharing written texts without the need for people to be connected at the same time.

Additionally, in each of the modules, synchronous sessions or 'webinars' are organised, where all participants are connected at the same time through an application, which allows the exchange of knowledge in 'real time'.

Students taking the Master in Digital Transformation will have the opportunity to prepare for the following certifications:

- ICN Business IT Certification

- Scrum Certification (Product Owner & Scrum Master)

*The cost of the certifications, as well as the preparatory course, is not included in the price of the programme.


La metodología Student ON de OBS se centra en el estudiante impulsando su desarrollo profesional en un entorno 100% online

OBS has an online methodology where the core is the student. Always backed by active and internationally renowned lecturers, who share their knowledge to enhance the professional development of students through a flexible, collaborative method with personalised monitoring. The aim is to create a unique educational experience that allows the assimilation of knowledge in a practical way.

Student ON's fundamental pillar is the student and, for this reason, throughout the course students have their Programme Manager, an academic figure who accompanies them in a personalised way.


After successfully finishing the Master's degree, and having completed the relevant procedures, you will receive the Master's degree from OBS Business School. In addition, and provided that you meet the established academic and administrative requirements, you will obtain a Lifelong learning Master's degree from the Universitat de Barcelona (UB).

In order to obtain it, you must have a university degree. In the exceptional case of not having this degree and having passed the Master's evaluations, you will obtain a Higher University Diploma from the Universitat de Barcelona (UB).

At OBS Business School we are committed to having our own degree, which allows us to quickly update and adapt the programmes in each edition to be at the forefront of the educational level demanded by companies today. Our programmes are designed for professionals who want to strenghten their management skills and learn through an international experience.


Con los MBAs y Másters online de OBS podrás obtener una doble titulación

Admission Process

The fundamental aim of our admissions process is to ensure the suitability of candidates. All participants should get the most out of this learning experience, through a context in which it is possible to develop long-term relationships with classmates, faculty and alumni.

After completing the application form for one of our programmes, you will receive an e-mail with information about the School and a member of the Admissions Department will contact you to start the admission process. Once you have successfully passed the personal interview, you must submit all the required documentation to continue the admission process and certify that you meet the requirements of the student profile. After the Admissions Committee, if it is positive, you will be able to register and enrol in the programme you have applied for.

Steps of the Admissions Process of OBS Business School in English

Student Profile

The Master in Digital Transformation is aimed at professionals who wish to work in the management, administration or consultancy of information systems and technologies.

Discover the student profile of the Master in Digital Transformation at OBS
"During the Master I have found new contacts. Not only local, but also international ones with a very rich experience that, in fact, has served and nurtured me professionally".
Rodrigo Adrianzén
Master in Digital Transformation