Faculty

Luis F. Toro Dupouy, PhD, is an academic and executive with a solid track record in educational management, strategy, and digital transformation. He has developed his career in the field of higher education and executive training, leading the design, management, and innovation of academic programmes in international environments. A specialist in e-learning and digital educational methodologies, he combines a strategic vision with a deep knowledge of marketing and organisational analysis. His profile integrates academic experience, applied research and institutional leadership, focused on the continuous improvement of training models and the adaptation of education to new digital contexts.

Susana Muñoz is professor at OBS Business School and expert in leadership development and cultural transformation. With over 25 years of experience in management positions at multinational companies, she has led numerous processes of individual and organisational evolution.

Through Human Vision Consulting, a project she founded, she promotes the development of conscious and effective leadership, as well as high-performance teams. She is also a Member of the Advisory Board at SimSkills, where she provides her expertise in the integration of Artificial Intelligence applied to management skills development, assisting in the alignment of business strategy and ethical and sustainable cultures in rapidly evolving contexts.

May López Díaz is a professional specialising in sustainable mobility, green logistics and corporate sustainability. With a solid track record in designing and implementing strategies that integrate environmental criteria into urban mobility and the supply chain, she combines technical knowledge with leadership in innovative projects. She has collaborated with various public and private organisations, promoting the transition to efficient and responsible transport models and driving sustainable business practices. Passionate about training and social awareness, she also participates in corporate social responsibility initiatives, contributing to the creation of more sustainable and resilient environments. Her approach combines strategy, innovation and environmental commitment.

Carlos Balado García is an economist and professional with extensive experience in economic analysis, macroeconomics and business strategy. Throughout his career, he has combined academic work with economic outreach, participating as an author, analyst and lecturer on topics related to the economic situation, markets and economic policy. He has experience in preparing studies, reports and specialised content for companies and executives, providing a rigorous and applied view of the economy. His profile is characterised by his ability to translate complex economic concepts into clear language, geared towards decision-making in business and financial contexts.

Claudio Aros is a professor at OBS Business School and an expert in data analysis applied to the market and consumer trends. With a solid background in Market Research and Techniques from the University of Barcelona and specialising in Statistical Learning and Data Mining from the UNED, he combines his teaching work with more than two decades of professional experience in economics, research and consulting.

At OBS, he leads reports and studies on consumer behaviour, commerce and market dynamics, providing fundamental analytical perspectives for business decision-making. He also regularly contributes to specialist media and publications.

Eduardo Irastorza is a professor at OBS Business School and an expert consultant in strategic planning, marketing and communication applied to business management. He combines his teaching work in executive training programmes with extensive professional experience in strategic consulting, focusing his work on market behaviour analysis and decision-making in competitive environments. With a degree in Information, Image and Sound Sciences and an Executive MBA from the Instituto de Empresa, he has developed his career in academia and consulting, advising companies and collaborating with business schools in Spain. He also works as a strategic consultant, contributing his experience in market analysis, competitive strategies and business communication.

Víctor Ruiz Ezpeleta is a professional with a solid track record in the management and administration of infrastructure, urban development and sustainability projects. For more than two decades, he has led complex transport, construction and energy projects, coordinating multidisciplinary teams and multiple stakeholders. His profile combines civil engineering and project management, with a special focus on energy efficiency and smart cities.

At the same time, he is involved in academic activities as a lecturer at business schools, where he teaches project management and financing. His practical experience and applied approach bring a strategic and rigorous vision to both the professional and educational fields.