The new digital ecosystem requires a specific set of essential actions to develop successful marketing activities. The new economic environment demands new marketing strategies and actions, as well as an in-depth knowledge of the new digital communication and sales platforms. This course will cover topics such as the keys to user engagement, the Marketing 2.0 strategy and the new consumer and business models.

Professor: Eduard Alcatraz, Fundador de feliciCat (Institut Català de la Felicitat).
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