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2.5 Neurosales
CAMPUS
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OBS Business School - OBS Formación Online en Management SL Communication, will process your personal data in accordance with your request in order to contact you and inform you of the selected programme with a view to the next two calls for applications, and may contact you by electronic means (WhatsApp and/or email) and by telephone, being deleted once this information has been provided and/or once the aforementioned calls for applications have elapsed.

You may exercise your rights of access, deletion, rectification, opposition, limitation and portability by sending a letter to OBS Business School - OBS Formación Online en Management SL Communication located at C/ Príncipe de Vergara, nº197 - 28006 - Madrid, or by sending an email to [email protected]. You may also file a complaint with the Spanish Data Protection Agency if you consider it appropriate.

You may contact our Data Protection Delegate by writing to [email protected] or to Grupo Planeta, Attn: Delegado de Protección de Datos, Avda. Diagonal 662-664, 08034 Barcelona.
+34 934 005 375

Sales are currently defined in relation to demand. Through neuroscience and empathy, we will understand the reasons behind shopping and the feeling of satisfaction that comes with it. With practical examples drawn from the students themselves, questions will be answered as to why some shops are more appealing than others, or why do we sometimes buy items we do not want, as well as the reason behind the fact that when we look for a staircase when in a shopping centre, it is always facing the opposite direction we intended to go. We will observe, analyse and implement on a practical level everything we have learnt in the course.

Professor: René Bernal Mesina, CEO and founder at Dinamo 3. Sales, Marketing and Neuromarketing Consulting.
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+34 934 005 375
Request Information
OBS Business School - OBS Formación Online en Management SL Communication, will process your personal data in accordance with your request in order to contact you and inform you of the selected programme with a view to the next two calls for applications, and may contact you by electronic means (WhatsApp and/or email) and by telephone, being deleted once this information has been provided and/or once the aforementioned calls for applications have elapsed.

You may exercise your rights of access, deletion, rectification, opposition, limitation and portability by sending a letter to OBS Business School - OBS Formación Online en Management SL Communication located at C/ Príncipe de Vergara, nº197 - 28006 - Madrid, or by sending an email to [email protected]. You may also file a complaint with the Spanish Data Protection Agency if you consider it appropriate.

You may contact our Data Protection Delegate by writing to [email protected] or to Grupo Planeta, Attn: Delegado de Protección de Datos, Avda. Diagonal 662-664, 08034 Barcelona.