Claudio Aros Oyarzun
Professor and insurance consultant
Professor and insurance consultant
Claudio Aros is a professor at OBS Business School and an expert in data analysis applied to the market and consumer trends. With a solid background in Market Research and Techniques from the University of Barcelona and specialising in Statistical Learning and Data Mining from the UNED, he combines his teaching work with more than two decades of professional experience in economics, research and consulting.
At OBS, he leads reports and studies on consumer behaviour, commerce and market dynamics, providing fundamental analytical perspectives for business decision-making. He also regularly contributes to specialist media and publications.
Knowledge Areas
- Market analysis and consumer behaviour
- Applied statistics, machine learning and Data Mining
- Economics and strategic consulting
Academic background
INESEM Business School
The Chartered Institute for Securities & Investment (The CISI)
UNED - Universidad Nacional de Educación a Distancia
Psychology
Universidad de Barcelona
Graduate in Psychology
Universidad de Barcelona
Bachelor's Degree in Economics; Marketing Research and Techniques
Professional and Faculty Experience
Claudio Aros has more than 20 years of professional experience in the fields of economics, research and consulting, collaborating with organisations and institutions to analyse markets and consumer behaviour. He has held key positions at Codeoscopic, where he has been responsible for areas such as market trend analysis, technical training and the implementation of strategic projects aimed at digitisation and process improvement in the insurance sector. His work includes the conceptualisation and launch of training initiatives for insurance professionals, as well as the development of analytical tools applied to portfolio management and market data. Throughout his career, he has collaborated with various organisations in the sector on training, data analysis and digital transformation projects, contributing technical and strategic knowledge to improve the competitiveness of brokers and insurers.
Claudio Aros has delivered training and educational programmes aimed at professionals in the insurance sector, focusing on market analysis, consumer trends and management tools. He combines his practical experience in consulting with an applied approach, geared towards the real-world implementation of knowledge in business environments.
At OBS Business School, Claudio Aros teaches subjects related to market analysis, applied research, and consumer trends, combining teaching with participation in reports and strategic studies on consumer behaviour and contemporary markets. His approach integrates theory with practical applications, bringing a professional and up-to-date perspective to postgraduate programmes.
Media mentions and public appearances
- Ruvic, D. (2025, 21 December). Una Navidad cauta [News].
La Voz de Galicia https://www.lavozdegalicia.es/noticia/mercados/2025/12/21/navidad-cauta/0003_202512SM21P8993 - DineromásSeguro.com. (2025, 10 December). Las compras navideñas en redes sociales se dispararán un 30%.
Dinero Seguro https://www.dineromasseguro.com/los-hechos/obsnavidad25 - Social commerce y la compra directa a través de las redes sociales crecerá este año un 30% durante (2025). PuroMarketing.com.
PuroMarketing https://tnrnews.es/claves-para-entenderlo/consumo-navideno-2025-menos-compras-mas-conciencia/