Eduardo Irastorza
Professor and Strategic Planner
Professor and Strategic Planner
Eduardo Irastorza is a professor at OBS Business School and an expert consultant in strategic planning, marketing and communication applied to business management. He combines his teaching work in executive training programmes with extensive professional experience in strategic consulting, focusing his work on market behaviour analysis and decision-making in competitive environments. With a degree in Information, Image and Sound Sciences and an Executive MBA from the Instituto de Empresa, he has developed his career in academia and consulting, advising companies and collaborating with business schools in Spain. He also works as a strategic consultant, contributing his experience in market analysis, competitive strategies and business communication.
Knowledge Areas
- Strategic planning
- Marketing
- Corporate communication
Academic background
IE Business School
Executive MBA
Complutense University of Madrid
Bachelor's Degree in Information, Image and Sound Sciences. Cinematography.
Professional and Faculty experience
Partner and consultant at Zentank Partners, a strategic consulting firm where he works with diverse clients, contributing his expertise in strategic planning, marketing, communication and brand management.
Senior consultant with over 30 years of professional experience in strategic marketing, corporate communication and strategic planning in multiple sectors and for large national and international companies.
He has held management and consulting positions in agencies and organisations, including roles as executive creative director, director of communication and marketing, and strategic planning consultant in groups such as Publicis Dialog/Modem and other consulting firms in the sector.
He has worked with high-profile corporate clients (Telefónica, BBVA, Santander, El Corte Inglés, Google, Mercedes, Renault, Coca-Cola, among others) on strategy, communication and marketing projects.
Academic in postgraduate and executive education programmes: His teaching career includes teaching courses and classes at higher education institutions, focusing on business strategy, branding, consumer behaviour and applied marketing.
Contribution to academic reports and publications: He participates in the preparation and dissemination of reports, analyses and studies on marketing, consumer behaviour and market trends, integrating this content into his academic and training work.
He holds a degree in Information Sciences from the Complutense University of Madrid and an Executive MBA from the Instituto de Empresa (IE), which underpins his teaching and academic profile.
Continuous teaching at different schools and universities: In addition to his role at OBS Business School, he has been a lecturer at other universities and training centres, contributing his professional experience to the field of higher education.
Professor at OBS Business School: Teaches on Executive MBA programmes and other university master's degrees, where he contributes to the training of executives in strategic planning, marketing and communication.
Author and director of academic research reports: He has led, written and published multiple research reports under the OBS Business School brand on current topics in economics, consumption, technology and industrial sectors (such as The Business of Loneliness; Video on Demand and The Aviation Sector), reflecting trends and strategies relevant to executives and professionals.
Strategic contribution to academic and training content: His involvement at OBS is not limited to teaching, but also includes analysis, content and publications that feed into the school's academic offering and critical thinking in areas such as the global economic environment, consumer behaviour and sector trends.
Media mentions and public appearances
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