Santiago Giménez Giménez
Professor, Marketing & Product Director
Professor, Marketing & Product Director
Santiago Giménez is a professional with experience in marketing, project management and digital strategy, specialising in the development and coordination of initiatives aimed at brand growth and visibility. Throughout his career, he has worked on the planning and execution of multi-channel campaigns, integrating digital and creative environments with a strategic vision. He stands out for his ability to coordinate multidisciplinary teams, analyse results and optimise communication and marketing processes. His profile combines a practical, results-oriented approach with an analytical mindset, adapting to dynamic contexts and new trends in the digital and business environment.
Knowledge Areas
- Digital marketing
- Multi-channel campaigns
- Project management
Academic background
Founderz
Master's Degree in Innovation and AI, Artificial Intelligence
Inesdi Business School
Advanced Technician in Digital Marketing and Social Media, Digital Marketing and Social Media
Complutense University of Madrid
Master's Degree in Marketing
Professional and Faculty experience
Santiago Giménez has experience in teaching and training in digital marketing and communication, delivering practical content on digital strategy, social media, and brand management. He has participated in workshops, seminars, and professional training programmes, integrating his business experience into his teaching.
Santiago Giménez is a professor at OBS Business School, where he teaches courses related to digital marketing, growth strategy, and social media. He participates in seminars, webinars, and case studies, contributing his professional experience to the training of executives and professionals.
Media mentions and public appearances
- La Voz de Galicia. (2025, August 15). El marketing de influencia gana peso en la estrategia empresarial. La Voz de Galicia. https://www.lavozdegalicia.es/noticia/mercados/2025/08/15/marketing-influencia/00031755257666806990420.htm
- Modaes. (2025). Santiago Giménez (OBS): “Un directivo que ignora las redes sociales quedará fuera del mercado”. Modaes. https://www.modaes.com/back-stage/santiago-gimenez-obs-un-directivo-que-ignora-las-redes-sociales-quedara-fuera-del-mercado
- Infobae España. (2025, July 10). España, territorio influencer: las redes sociales ya influyen en las decisiones estratégicas de las empresas. Infobae. https://www.infobae.com/espana/2025/07/10/espana-territorio-influencer-plataformas-como-instagram-o-tiktok-ya-influyen-en-las-decisiones-estrategicas-de-las-empresas/