This is how the Global Immersion Week was experienced: learning, AI, and international networking
This is how the Global Immersion Week was experienced: learning, AI, and international networking
A Unique Experience of Learning, Networking, and Engagement with Leading Companies
The Global Immersion Week 2025 was an exclusive in-person event for graduating students of the MBA programs at OBS Business School and the online programs at INESDI Business Techschool. This unique experience brought together over 35 participants from more than 10 countries to connect, learn, and explore how the business world is being transformed.
From July 8 to 10, 2025, Barcelona became the meeting point for digital talent. Over the course of three days, attendees enjoyed a comprehensive experience that included a specialized course in Artificial Intelligence (AI), visits to leading companies, cultural activities, and dedicated spaces for sharing and networking with fellow professionals.
We’ve prepared a video that captures the energy, insights, and memorable moments that defined this transformative experience.
Learning from Leaders, at the Heart of the Action
One of the pillars of the GIW was the course on AI applied to business, led by Raül Martín, CEO of KaneCode. This 12-hour hands-on training focused on the impact of AI on strategic decision-making and process optimization, offering concrete tools that participants can directly apply in their professional environments.
The agenda included immersive visits to leading innovation hubs such as LEITAT and DFactory Barcelona, where graduates discovered how sustainable innovation and Industry 4.0 are being driven forward in Europe. The future of mobility was also explored at CASA SEAT, a hub that blends design, sustainability, and urban co-creation.
Entrepreneurship, Culture, and Connections That Leave a Mark
Beyond its technological focus, the event also celebrated entrepreneurial spirit with a visit to Nude Project, a Barcelona-born brand that has revolutionized streetwear through a creative and disruptive approach that resonates with the new generation.
The program was enriched with a cultural experience, allowing participants to explore Gaudí’s creative universe through an immersive visit to Gaudí Experience, culminating in the iconic Park Güell.
The Global Immersion Week 2025 not only marked the first in-person collaboration between OBS and INESDI, but also became a key space for strengthening bonds, exchanging global experiences, and applying newly acquired knowledge in a real-world context.
The event concluded with a diploma ceremony, putting the finishing touch on a week that blended learning, authentic connections, and transformative experiences—leaving a meaningful mark on each of the participants.
