Environmental marketing: A Mar, winner of the OBS Impact Scholarship
A Mar, the digital strategy raising awareness of Colombia's biodiversity
OBS Business School presents one of the three winners of the second edition of the OBS Impact Scholarships. Betsy Riatiga, a student on the Master's Degree in Digital Marketing, Growth Hacking, and eCommerce at OBS Business School and runner-up in the OBS Impact Scholarships, presents A Mar, a strategy to raise the profile and strengthen the impact of the A Mar Colombia Foundation.
The A Mar Colombia Foundation is a non-governmental foundation that seeks to promote connection and awareness of continental and marine biodiversity through sustainable and regenerative tourism, environmental education, scientific research, and coordinated protection of ecosystems and coastal areas.
The foundation is located in Santa Marta, Colombia, the highest coastal point on the planet, and boasts a natural environment of enormous ecological value. After her first contact with the foundation, Betsy asked herself: “Why is no one talking about these initiatives? Why, as a citizen, am I not aware of them?” This question served as the starting point of the project and brought to light a fundamental need: raising awareness of an overlooked socio-ecological cause.
Based on this assessment, Betsy developed and implemented a comprehensive digital marketing strategy aimed at amplifying the foundation's reach and impact through the creation of:
- Educational content
- Optimization of digital platforms
- Collaboration with influencers and media outlets
- Participation in key events to strengthen the organization's recognition and reach
OBS Impact Scholarship
OBS Business School reinforces its commitment to the 2030 Agenda and corporate social responsibility through the OBS Impact Scholarships, an initiative that awards three scholarships covering 100% of the cost of the master's degree to students with projects aimed at generating a positive impact on society.
The programme promotes sustainable learning, drives innovation and supports purposeful projects, aligning with current social, economic and environmental values. OBS Impact Scholarships contribute directly to several Sustainable Development Goals (SDGs), such as quality education, sustainable economic growth, innovation and reducing inequalities.
In this context, A Mar is particularly aligned with SDGs 4 and 8, working to ensure inclusive, quality education and promote inclusive and sustainable economic growth in the community.
