Master in Marketing and Commercial Management
- ONLINE
- 60 ECTS
- 7500€
- OPEN CALL
- 12 MONTHS
- SPANISH
The Master in Marketing and Commercial Management provides students with a comprehensive vision of the process of conceptualisation and sale of a product or service. It also offers the key concepts and knowledge of the Marketing and Sales area in order to successfully lead said department.
Master in Marketing and Commercial Management (Spanish)
Universitat de Barcelona
Get a double degree from our academic partner, the reference university in Catalonia and Spain with more than 560 years of history behind it
QS Stars Rating System
We are the first 100% online Business School in the world to receive the QS Stars rating, obtaining the highest distinction, five QS Stars, in the Online Learning category.
AMBA's BGA Membership
OBS is a member of AMBA's BGA (Business Graduates Association), an institution that recognises the academic quality of high potential Business Schools.
Objectives
OBJECTIVE 1.
ADAPTATION TO THE MARKET
Understand the needs of the market and adapt your business strategy by applying the most up-to-date tools and techniques.
OBJECTIVE 2.
TEAM MANAGEMENT
Acquire the essential knowledge for managing sales teams and develop the necessary skills to be able to occupy leadership positions.
OBJECTIVE 3.
STRATEGIC VISION
Learn about the elements that should make up a marketing plan and apply them in practice during the course of the programme.
OBJECTIVE 4.
RESEARCH
Know the different techniques, tools and methodologies linked to market analysis and research in order to carry out an adequate analysis of existing data.
Master in Marketing and Commercial Management's Syllabus
Our programme is structured in 4 blocks and culminates with the Master’s final project. In addition, during the programme there will be two voluntary bootcamps and different additional activities.
Block 1. New competitive environment
Block 2. Marketing management
Block 3. Sales management
Block 4. Financial and budgetary management
Final Project
Bootcamps and Additional Activities
1. New competitive environment
This module will analyse how digitalisation has transformed the competitive environment and business dynamics.
Professor: Ramón Martín Guart, Cofundador de Abril Fresh Communication.
2. Marketing Management
This module introduces the concept of marketing intelligence as a key tool for analysing the competitive environment and understanding the consumer.
Professor: Ignacio Somalo Peciña, Founder of Lonesome Digital and Strategy Director at vdSHOP.
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The aim of this module is to learn how to develop marketing strategies integrated with principles of sustainability and social responsibility. In addition, the tools necessary to assess the impact of technological changes on the market will be explored.
Lecturer: Genoveva Beatriz Purita, Directora de Posicionamiento at CEO Solutions from Argentina.
The aim of this module is to examine how the SDGs can be integrated into marketing strategies to improve reputation and positioning and how it impacts marketing intelligence.
Professor: Eduardo Correa Lázaro, Socio Director at Ephemeral Life.
It's impossible to understand today's business environment without a deep knowledge of brand management. Understanding what a brand is, what it's used for, what elements it has and how it's built is fundamental for any marketer who wants to successfully carry out their profession. This subject will cover the key concepts and the latest branding tools, as well as explain how to build brands that survive in the digital paradigm, whether they are native or eminently offline.
Professor: Miquel Campmany Muñoz, Consumer Communication Head at Nestlé España.
Digital marketing allows companies to adapt to new forms of customer interaction in a changing environment. This module will address how to design digital strategies that integrate sustainability, omni-channeling and advanced technologies to optimise the customer relationship.
Professor: Eduard Alcaraz Espriu, Digital Strategist & Intern en Design Institute of Spain.
3. Sales Management
In this module you will learn the skills needed to negotiate business agreements in an effective and sustainable manner. You will work on the identification of negotiation styles and the implementation of techniques that foster long-term relationships based on mutual trust.
Lecturer: Miriam Fisas, Founding Partner and Senior Consultant at Arbinger Spain.
This module focuses on strategic customer management, highlighting the importance of building sustainable, shared-value relationships. The course provides tools to develop effective plans to strengthen loyalty and maximise positive impact on key accounts.
Professor: Francisco de la Torre Conte, Associate faculty at various institutions including ESADE, Geneva Business School & Toulouse Business School.
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This module addresses the planning and management of sales networks, with an emphasis on leading diverse teams ethically and efficiently. The course prepares students to optimise processes, implement best practices and enhance the effectiveness of sales networks.
Professor: Mauricio Quirós Toro, Founder and CEO at MQ Mentoring.
4. Financial management and budgeting
The objective of this module is to analyse how to manage financial resources and measure results with sustainability objectives in mind.
Lecturer: David Carrión Isbert, Director financiero Bakery Group.
Master's Final Project and Additional Activities
This programme is designed to complement the content of the thematic blocks with the necessary training to achieve their internalisation. The training is conceived from a threefold perspective: technical assistance, personal support and individual and group challenges that are necessary to achieve the objectives set.
Pre-Masters Bootcamps
The student will have the opportunity to take 3 Pre-Master Bootcamps that will be opened progressively and can be taken at any time. Once the course has been completed and passed, a certificate of completion will be awarded.
- Bootcamp 1. Personal Branding
- Bootcamp 2. Data Storytelling
- Bootcamp 3. Creative thinking and innovation
- Bootcamp 4. IA Generativa: Ingenieria de Prompts
In addition, students will also have the opportunity to take these pre-master courses; however, these are available only in english:
- Building Your Professional Brand for Employability and Career Success
- Finance Fundamentals
- Organizational Well-Being
Introductory workshop | Campus Training
Before the start of the academic year, students will have the opportunity to attend an introductory workshop on the Campus where they will be provided with the tools and knowledge necessary for the correct use of the platform during the academic year.
Professional Development Programme (PDP)
Two weeks before the start of the academic year, students will be able to participate in a professional development programme where they will work hand in hand with a teacher to develop different skills such as time management, productivity and stress management and emotional intelligence. Upon completion of the workshop, and provided that the relevant activities have been carried out, a certificate of completion can be obtained.
The Master's Final Project must be carried out in teams of three or four people maximum, so it will be an opportunity to integrate and apply the knowledge acquired on how to divide up work, delegate and take responsibility. The final project will take the form of two documents:
1. Written report following the established guidelines.
2. PowerPoint presentation in which the work is defended by the team following the established guidelines.
Professor: Joan Roca, Lecturer at the Antonio de Nebrija University.
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The Master's in Marketing and Sales Management is complemented by conferences, bootcamps and seminars given in each of the blocks. These additional activities are carried out by renowned professionals in business management who, by means of videoconferences, present their experiences and practical cases.
Bootcamp: Business Game
The Business Game allows students to apply their strategic thinking and analytical skills in a competitive environment, assuming the role of managers. The course focuses on the analysis of business performance and competitive advantage, integrating the knowledge acquired during the programme. In addition, participation in this activity can add up to one extra point to the TFM grade.
Professor: Jorge Tuñón, Director de Proyecto Europeo en EUCOPOL Jean Monnet Holder.
Bootcamp: Marketing Plan
In this bootcamp, students will learn, in a practical way, how to develop a Marketing Plan. This bootcamp is key for the development of the Master's Final Project.
Professor: Joan Roca, Lecturer at Universidad Antonio de Nebrija.
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Virtual Exchanges and COILs
During the course of the programme, students will also be able to participate in a COIL (Collaborative Online International Learning) with students from TEC de Monterrey and CENTRUM in Peru*.
*Places for both activities are limited to a maximum number of participants.
*Las plazas para ambas actividades están limitadas a un volumen máximo de participantes.
Company visits
During the development of the programme, students will have the opportunity to attend synchronous videoconferences with experts in the area of the programme. They will share their experience and provide best practices in the sector.
Webinars
Most of the training is done asynchronously, that is, the exchange of knowledge is done through a platform that allows sharing written texts without the need for people to be connected at the same time.
Additionally, in each of the modules, synchronous sessions or 'webinars' are organised, where all participants are connected at the same time through an application, which allows the exchange of knowledge in 'real time'.
Students taking the Master in Marketing and Commercial Management will have the opportunity to prepare for the following certifications:
• Certificación Scrum Master & Product Owner
• Certificación Scrum Master@Scale
• Certificación Productot Owner@ Scale
• Certificación Value Stream Management
*The cost of the certification, as well as the preparatory course, is not included in the price of the programme.
Methodology
OBS has an online methodology where the student is always at the core of the process. Said methodology is backed by active and internationally renowned professors who share their knowledge to enhance the professional development of students through a flexible, collaborative method with personalized monitoring. The goal is to create a unique educational experience that allows the assimilation of knowledge in a practical way. Given that the fundamental pillar of the Student ON methodology is the student, each of them has their own Program Manager throughout the course, an academic figure that accompanies the student in a personalized way.
Diploma
After successfully finishing the Master's degree, and having completed the relevant procedures, you will receive the Master's degree from OBS Business School. In addition, and provided that you meet the established academic and administrative requirements, you will obtain a Lifelong learning Master's degree from the Universitat de Barcelona (UB).
In order to obtain it, you must have a university degree. In the exceptional case of not having this degree and having passed the Master's evaluations, you will obtain a Higher University Diploma from the Universitat de Barcelona (UB).
At OBS Business School we are committed to having our own degree, which allows us to quickly update and adapt the programmes in each edition to be at the forefront of the educational level demanded by companies today. Our programmes are designed for professionals who want to strenghten their management skills and learn through an international experience.
Admission Process
The fundamental aim of our admissions process is to ensure the suitability of candidates. All participants should get the most out of this learning experience, through a context in which it is possible to develop long-term relationships with classmates, faculty and alumni.
After completing the application form for one of our programmes, you will receive an e-mail with information about the School and a member of the Admissions Department will contact you to start the admission process.
Once you have successfully passed the personal interview, you must submit all the required documentation to continue the admission process and certify that you meet the requirements of the student profile. After the Admissions Committee, if it is positive, you will be able to register and enrol in the programme you have applied for.
Student's Profile
Our students on the Master's Degree in Marketing and Commercial Management are professionals who wish to take a further step in their professional lives.
Career opportunities
Thanks to the Master's Degree in Marketing and Sales Management you will be able to boost your career as:
- Marketing Manager
- Sales Manager
- Head of Marketing Studies
- Trade Marketing Manager
- Digital Marketing Manager
- Marketing Consultant
- Export Manager
- National Sales Manager
- Product Manager
- Key Account Manager
- Brand Manager
- Marketing Project Development Manager