Master in Branding and Brand Strategy
The Lifelong learning Master’s degree in Branding and Brand Strategy provides communication and marketing professionals with the essential tools to design, implement and manage successful brand strategies in coherence with their business values, their organization’s culture and its objectives.
- 12 months
- 60 ECTS
- APRIL 2024
- 7500 €
Get a double degree from our academic partner, the reference university in Catalonia and Spain with more than 560 years of history behind it.
We are the first 100% online Business School in the world to receive the QS Stars rating, obtaining the highest distinction, five QS Stars, in the Online Learning category.
OBS is a member of AMBA's BGA (Business Graduates Association), an institution that recognises the academic quality of high potential Business Schools.
Understand Emotional Branding and differentiate it from the Traditional Branding in order to be able to apply it correctly during the definition of the brand strategy of any company.
Analyse the concept of brand positioning, as well as the phases linked to it in order to develop strategies to improve the results of any company.
Analyse the concept and phases of brand positioning in order to develop strategies to improve the results of any company.
IDENTITY AND IMAGE
Differentiate the concepts of identity and corporate image to apply them correctly during the internal and external process of brand management.
Master in Branding and Brand Strategy Syllabus
Our program is structured in 2 blocks and culminates with the Master's Final Project. In addition, during the development of the program there will be two voluntary bootcamps and different additional activities.
Block 1. Brand management process
Block 2. Trends in Brand Management
Bootcamps and additional activities
1. Brand management process
This module aims to provide the students with the necessary knowledge to understand the process of defining a branding strategy and to be able to translate it in an operational level. The first module of the programme provides a global vision of said process and helps the student be able to define the role of the brand and the Brand Manager in the marketing department.
Professor: Ana Torrejón, Open Innovation Manager. Expert in entrepreneurship and development of R+D+i ecosystems.
This subject aims to introduce the key concepts related to the role of brand management in a competitive environment. Through this module, students will gain a holistic view of brand management, integrating this function within the strategic and competitive dynamics of the company.
Professor: Nacho Somalo, Founder at Lonesome Digital.
This third module aims to offer a deeper knowledge of the first of the phases connected to brand management, the internal and external analysis of the environment. In this module, the student will see different techniques and tools that will allow him/her to obtain the necessary information to define or redefine the brand of an organization.
Professor: María José Martínez Rodríguez, Director of Communication and Image at Group Fundació Antiga Caixa Terrassa.
In this module, students will delve into the concept of visual identity and corporate identity. They will discover the key aspects that will allow them to define or redefine both identities and they’ll be able to dig into the elements of visual identity and design, such as UX and graphic design, among others.
Professor: Carlos Velasco de Benito, Head of Brand & Creative Services en NATEEVO.
In this module, students will get in touch with the entire process of brand implementation and communication, as well as the process of defining the communication strategy. Some of the topics covered will be internal communication, external communication, online reputation and communication strategies, among others.
Professor: María Millán, Strategic Business Consultant/Business Transformation & CEOs "Trusted Advisor".
For this sixth subject, students will look at the process of building a brand through advertising and will be able to understand the impact of the advertising industry, as well as how different media channels can be used to develop brands. Thus, they will see topics such as advertising media, the elements and development of an advertising campaign and the implementation and measurement of campaigns.
Professor: Rocío Baamonde, Digital Manager in Imports and Exports at VARMA.
This module will provide students with the essential knowledge, tools and techniques to evaluate the impact generated by the brand on internal and external agents. Specifically, it will focus on the measurement of results, the analysis of the profitability of a brand, the cyclical management of the brand and the analysis of the influence of the brand, among others.
Professor: Antonio Mas, Partner Director of Digital Experience at Good Rebels.
2. Trends in brand management
In this module, students will delve into the concept of Emotional Branding as a tool to connect with the emotions of internal or external customers. They will see topics such as the connection between the consumer and the brand, the existing guidelines for the definition of an Emotional Branding strategy and the best way to analyse successful cases.
Professor: Mariana Gómez, Neuromarketing Lab Director at Neuromind.
This course aims to introduce students to the concept of Sustainable Branding and provide them with the essential knowledge and tools to integrate it into the brand value of the organization. For this subject, students will delve into topics such as the integration of sustainability in branding and sustainable design, among others.
Professor: Guillem Bargalló, Founder at Bien Social.
In the last module of the program, students will analyse the new trends in Branding and the changes that this sector has experienced in the previous years as a result of the emergence of new consumer groups.
Professor: José Jesús Lasheras, Director Business Innovation and Technology Center at Miami Dade College.
Final Project and Additional Activities
This program is designed to complement the content from the thematic blocks with the necessary training to achieve its internalization. The training includes: technical assistance, personal support and individual and group challenges.
The student will have the opportunity to take 3 Pre-Master Bootcamps. Once the course has been completed and passed, a completion certificate will be issued to the student.
- Bootcamp 1. Personal Branding
- Bootcamp 2. Data Storytelling
- Bootcamp 3. Creative Thinking and Innovation
Introductory Workshop | Campus Training
Before the start of the academic year, students will have the opportunity to attend an introductory workshop where they will be provided with the necessary tools and knowledge for the correct use of the Campus, the platform used during the academic year.
Professional Development Program (PDP)
Two weeks before the start of the academic year, students will be able to participate in a professional development program where they will work hand in hand with a teacher to develop different skills such as time management, productivity, stress management and emotional intelligence. Once the student successfully completes said workshop, he/she will be able to obtain a certificate.
The objective of this final project is for students to apply the knowledge acquired during the program to the development of a brand strategy connected to a real company.
Professor: Nacho Somalo, Founder at Lonesome Digital
The Master in Branding and Brand Strategy is complemented with conferences, bootcamps and seminars that are taught throughout the programme. These additional activities are carried out by renowned professionals in business management who present their experiences and case studies through videoconferences.
Bootcamp: Creative thinking
In this bootcamp, students will see the process connected to creative thinking, as well as work on the different key skills to develop it (analysis, problem solving, open-mindedness, communication and organization).
Professor: Ezequiel Beneït, Director of the Center for Entrepreneurship and Innovation at Universidad Autónoma de Chile.
Bootcamp: Insights Detection
In this second bootcamp, students will work on a specific methodology to develop their client's insights through five steps. Each student or group of students will be able to work on their business and projects to apply what they have learned to their day-to-day work and final master's thesis.
Professor: María Millán, Strategic Business Consultant/Business Transformation & "Trusted Advisor" for CEOs.
In this bootcamp, students will work on the different techniques of storytelling, both for the construction of the institutional discourse and for the development of actions capable of generating engagement.
Professor: Genoveva Purita, Director of positioning strategies at CEO Solutions Argentina.
Virtual Exchanges and COILs
During the program, students will also be able to participate in a COIL (Collaborative Online International Learning) with students from the University TEC de Monterrey and CENTRUM Peru*.
*Spots for both activities are limited to a maximum number of participants.
During the program, students will have the opportunity to attend synchronous videoconferences with experts in their sector. These professionals will share their experiences and offer advice on the best practices in said area.
Most of the training is done asynchronously, which means that the exchange of knowledge is done through a platform that allows sharing written texts without the need for people to be connected at the same time. Additionally, in each of the modules, synchronous sessions or 'webinars' are organized, where all participants are connected at the same time through an application that allows them to exchange experiences and knowledge in 'real time'.
Students taking the OBS Master in Branding and Brand Strategy will have the opportunity to prepare for the Scrum Certifications (Product Owner & Scrum Master) *.
*The cost of the certification, as well as the preparatory course, is not included in the price of the program.
OBS has an online methodology where the core is the student. Always backed by active and internationally renowned lecturers, who share their knowledge to enhance the professional development of students through a flexible, collaborative method with personalised monitoring. The aim is to create a unique educational experience that allows the assimilation of knowledge in a practical way.
Student ON's fundamental pillar is the student and, for this reason, throughout the course students have their Programme Manager, an academic figure who accompanies them in a personalised way.
After successfully finishing the Master's degree, and having completed the relevant procedures, you will receive the Master's degree from OBS Business School. In addition, and provided that you meet the established academic and administrative requirements, you will obtain a Lifelong learning Master's degree from the Universitat de Barcelona (UB).
In order to obtain it, you must have a university degree. In the exceptional case of not having this degree and having passed the Master's evaluations, you will obtain a Higher University Diploma from the Universitat de Barcelona (UB).
At OBS Business School we are committed to having our own degree, which allows us to quickly update and adapt the programmes in each edition to be at the forefront of the educational level demanded by companies today. Our programmes are designed for professionals who want to strenghten their management skills and learn through an international experience.
The fundamental aim of our admissions process is to ensure the suitability of candidates. All participants should get the most out of this learning experience, through a context in which it is possible to develop long-term relationships with classmates, faculty and alumni.
After completing the application form for one of our programmes, you will receive an e-mail with information about the School and a member of the Admissions Department will contact you to start the admission process. Once you have successfully passed the personal interview, you must submit all the required documentation to continue the admission process and certify that you meet the requirements of the student profile. After the Admissions Committee, if it is positive, you will be able to register and enrol in the programme you have applied for.
Our students from the Master in Branding and Brand Strategy want to take a step further in their professional careers in the area of brand communication.